First established in 1999, Econsultancy remains the leading go-to source, for independent advice and insights on digital marketing and ecommerce in the UK.
Below are statistics from Poq’s seasonal holiday report 2013 featured in Econsultancy’s recent blog posts:
Poq’s infographic displaying conversion rates by device, is referenced within Econsultancy’s weekly roundup of the top 10 digital marketing statistics (posted on February 28th 2014 ). There is also further related insights from Poq quoted.The article features statistics from London Fashion Week, Google click-to-call, automotive sales on eBay, M&S and Primark.
Featuring case studies on the top nine retailer apps successfully increasing customer loyalty. Data taken from our shopping report shows that in November and December 2013, conversion rates from smartphone apps were 1.8% compared to 2.4% on desktop and 0.73% on the mobile web.
If this article is of interest you, click here to also read our former Marketing and Community Director Kathryn Green’s, interview with Econsultancy from October last year-debating ‘Why the UK is the most expensive market to drive app downloads?’