Most app developers have one big problem. They need to make their products stand out in a vast sea of other apps.
But for online retailers with a mobile app, this isn’t such an issue. You already have a strong brand and loyal customer base, and your mcommerce app has a clear value to customers.
However, in one important respect, retailers share the same problem; nobody will download your app if you don’t tell them about it!
Once you’ve talked about your app on your website, on your social media channels, and via email, the next step is to broaden your reach by paying. And that’s where Facebook Mobile App Install Ads come in.
Reach people directly on their phones
These ads pop up in the newsfeed of people browsing Facebook on their phone, with a big ‘install’ button so mobile users can download your app straight away
They look like the image below. You set them up using the Facebook ad manager, and they offer a wide variety of targeting options. You can choose to target particular demographics, interests, geographical areas, and even fans of your own Facebook page.
Want to target 23 year olds in Birmingham with a birthday next week? No problem!
The advantage of these ads is the huge variety of targetting you can do, which is all down to the amount of data people share with Facebook. You can reach people interested in fashion, show ads to people who are fans of your competitors, and even seek out people who have a birthday in the next week to show them special offers.
That does make it quite daunting to set up ads, however. We recommend starting out by casting a wide net, and testing a variety of ads to see what does best.
Top tips for using Facebook Mobile App Install Ads:
Download our free guide to get started
If you’d like to find out more about these ads, we’ve written a full guide on how to use them, including a step-by-step walkthrough on how you can create an ad, and more tips on how to optimise your ad spend.
Interested? Just enter your email address below to get it!
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