“2013 is the year mobile moves from a project run by the IT department to a strategic priority in the boardroom”
That’s a quote from Ian Geddes, head of research at Deloitte, who’ve just released a report looking at the true potential of mobile. This report is a must-read for anyone wondering what UK consumers currently think about mobile. So we’ve picked out what we think are the key statistics every retailer should know.
A massive 89 per cent of 25 to 34 year olds now own a smartphone
This is a vital demographic for online retailers. They tend to be more affluent than younger mobile owners, and more likely to buy fashion online than older shoppers. If you’re targeting this demographic, can you afford not to have a presence on mobile?
More than £15 billion of in-store UK retail sales are influenced by mobile activities
Not surprising when you realise that 34% of people agree with the statement “When I need to check for any kind of information about a product or a service I first reach out for my mobile or smartphone device.”
People are searching for information on their phones, researching products, checking stock availability, and more.