Poq and Fashion Angel mobile commerce event

If you’re serious about growing your online business, you need to embrace mobile. Come to our FREE event on the 14th November to find out why – from 6.30pm to 8.30pm on Wed 14th Nov, at Club Workspace in Clerkenwell.

Register here now for your free place

Mobile commerce, smartphones, iPad apps – it can all get a bit confusing. If you’re a fashion label, it’s easy to wonder: do you need to get your brand onto mobile? Or is it just another bandwagon?

At Poq we’re convinced of the importance of mobile to every fashion and design brand, small or large. Just look at the stats:

  • Nearly half (44%) of all shoppers visit fashion retail websites on their phones
  • Retail sales via mobile have grown 2,900% since 2010
  • 43% of 25-34 year olds have bought or plan to buy fashion on their mobile
  • Clothes are the most popular category for impulse purchases via mobile, with 41% of shoppers  treating themselves
  • Nearly half of all mobile shoppers have ‘ditched a brand’ following a poor mobile experience
(source: Draper’s 2012 ETail report, IMRG Capgemini Quarterly Benchmarking Index, Foolproof research, and Rackspace via eConsultancy)
 

Together with Fashion Angel, we’re holding an event on the 14th November for small to medium sized fashion brands, which will tell you everything you need to know about mobile but were too busy to find out.

We’ll be covering the difference between apps and mobile websites, how to tell when it’s time to start selling on mobile, and how small fashion brands can access the right technology.

There’ll be a Q&A session so you can ask us all those tricky questions, and our special guest is Sonja Todd, the Online Marketing Manager for Tatty Devine. She commissioned one of our most successful projects to date – the Tatty Devine iPhone and iPad app which has now been downloaded more than 13,000 times. Sonja will be able to tell you all about the process of getting an app from the brand’s perspective.

Agenda for the evening, at Club Workspace in Clerkenwell (7 mins from Farringdon station – Click here for a map)

6.30pm – Arrival and registration

7.00pm – Talk from Poq

7.15pm – Q&A session with Poq and Sonja from Tatty Devine

8.00pm – Drinks and Networking

 

This whole event is totally FREE and will be followed by networking and drinks! But space is limited, so register here now to guarantee your place.