Want to know more about mobile commerce? Poq have a year’s experience in developing apps for fashion brands, but luckily you get to read it all in one convenient blog post.
This is a summary of a TechHub talk that Oyvind from Poq gave at Google Campus this week, alongside mobile experts from Ebay and Paypal.
Read on to find out how to get a better rating on the Apple Store, what the key challenges are in app development, and top tips for getting your own app.
We’ve been running for a year, and our mission is to enable small and medium size fashion and design brands to get their own shopping app. We recently received a major boost by being chosen to be part of Seedcamp. Currently we have 12 shopping apps, with 8 live in the App Store.
Mobile commerce and fashion
Why get an app instead of a mobile website?
If you can, you should get both. Providing a mobile accessible website is essential, and it’s easy to do.
But once you’ve taken that first step, there are a myriad of benefits to getting an app, including:
Tatty Devine Case Study
How to get better ratings
Reviews are key when you’re looking for downloads. Our Tatty Devine app has got better reviews than many of the major fashion brands, with 4 out of 5 stars. So what the secrets to getting that rating nice and high?
The answer is to make your app work as smoothly as possible. Sounds obvious but it’s tricky. Reviews on the App Store are nearly all about technical issues. If somebody uses your app and loves it, they aren’t that likely to write a review – they’re too busy playing with it!
If somebody tries to download your app, can’t make it work and gets frustrated, they are much more likely to write a bad review as a way of expressing their frustration. We had this problem when the new iPad launched, and it led to a string of 1-star reviews. We had to work very quickly to fix it.
Secondly, you need to give people what they want, and they want to go shopping! H&M have one of the worst reviewed fashion apps in the store, and it’s because there’s no way to buy products through it – it’s basically a glorified ad. If you want to launch an editorial or magazine app, make sure you have shopping in place first.
The three key challenges of developing apps:
Selling on mobile – our best advice
Any questions or comments? We’d love to hear from you. Leave a comment below, send us an email at firstname.lastname@example.org or call on 020 3286 5534.