House of Fraser, one of the UK’s largest retailers, now generates 15.4% of sales online. The sales transacted through its apps are taking a rapidly growing share of this. With the relaunch of House of Fraser’s iPhone app on the Poq platform being close, the company has decided to go public with some of the results and learnings they have gathered over the last 3 years of running retail apps.
Last week our co-founder Michael Langguth held a webinar with Demandware and House of Fraser’s Mobile Business Development Manager, Antonio Tella, about how the retailer has managed to achieve remarkable results with its current iOS and Android app offering.
Questions covered in the webinar include:
- How can apps be used to design a great multichannel experience for consumers?
- What’s the business case for an app when your website is mobile optimised? Which key metrics do House of Fraser use to measure the performance of the app?
- How can Demandware Commerce and your warehouse management system be integrated with your app?
- Which issues did Poq and House of Fraser consider when they integrated a native app with Demandware Commerce?
- What are the advantages and disadvantages of building an app on a SaaS platform?
Antonio is the Mobile Business Development Manager at House of Fraser, responsible for the strategic vision, implementation and delivery of mobile. Prior to this he was at Barclays where he was Strategic Partnerships AVP focussing on mobile apps (including working on the Pingit proposition) and mobile payments, as well as doing partnerships and M&A with start-up technology companies.