Radley London is British accessories brand which designs and manufactures handbags, purses and other women’s accessories for UK and international markets. The brand was founded by Lowell Harder in 1998.

Radley App Proposal.docx   Dropbox

Key points

  • Merchant: Radley London
  • Industry: Luxury apparel and accessories for women
  • Ecommerce platform: Magento Enterprise
  • Main aim: Innovate in multi-channel retailing
  • Markets Served: UK & International
  • Project Plan: Launching Q4

Project objectives

  • Increasing mobile conversion rate
  • Assisting multichannel incentives
  • International presence
  • Richer, full screen experience
  • Launch in time for Christmas build up