Poq is proud to announce that the Hudson App won the technology category at this year’s event held at the exclusive Hurlingham Club, London on Thursday 5th June. The Hudson app has been a great success since going live on the Poq platform, Hudson Shoes saw a 71% increase in mobile revenue after the launch back in 2013.

The leaders of the UK’s multi-channel retail sector gathered together annual ECMOD Direct Commerce Awards (sponsored by SelectCommerce from Webselect).


Twenty-three companies were commended at the ceremony presented by Sky News anchor Dermot Murnaghan. The esteemed annual event aims to recognise the hard work, flair and commitment of businesses in the catalogue and multichannel retail sector.


Hudson Shoes – who’s mobile app is powered by Poq’s platform, was also accoladed with the award title of ‘The Best Exploitation of Technology’ at The ECMOD Direct Commerce Awards this year. Hudson Shoes’s design contemporary, are a classic and original shoes for men and women and formed in 1990 in the US.

Read Hudson Shoes’ case study here.
View Hudson Shoes’ on the App Store here.

The Full List of 2014’s Winners:

Annual Sales of up to £5m: Myakka
Annual Sales of £5 – £15 million B2C: Railbookers
Annual Sales of £5 – £15 million B2B: International Dance Supplies
Annual Sales of £15 – £30 million B2C: OKA Direct
Annual Sales of £15 – £30 million B2B: Ironmongery Direct
Annual Sales of £30 – £50 million B2C: House of Bath
Annual Sales over £50 million B2C: Charles Tyrwhitt
Annual Sales over £50 million B2B: Synseal
Children’s sector: Great Little Trading Company
Womenswear & accessories: Fire Label Merchandising
Menswear & accessories: Peter Christian
Home including Food & Wine: Bureau Direct
Gardening & Outdoors: Sarah Raven
Luxury Brands: Wall London
Charity Trading Operation: Royal British Legion
Industrial & Warehouse Supplies: ESE Direct
Education & Teaching: Morleys of Bicester
Best Catalogue Creative & Production: F. Hinds
Best Website: Home Leisure Direct
Best Mobile Commerce Site: OKA Direct
Best Exploitation of Technology: Hudson Shoes
Outstanding Customer Service: Ironmongery Direct
Direct Commerce Magazine: Nisbets
(Reader’s Choice – B2B)
Direct Commerce Magazine: Frugi
(Reader’s Choice– B2C)
Lifetime Achievement Award: Christopher Nieper