Originally launched as a directory of the best online retailers, today SheerLuxe.com is an online lifestyle magazine featuring news and views on the latest and most desirable fashion, beauty, wellness and lifestyle products, brands and goods on offer. Alongside its editorial it’s also a shoppable fashion boutique, Luxe Ltd – its flash sale offerings and extensive shopping guides direct consumers to the best online destinations.
This year’s annual Sheerluxe Conference took place at The Worx in London during the 14th-15th May,and featured inspiring and knowledgeable speakers from Twitter, Dune, Alex & Alexa, OKA, Mothercare, SweatyBetty, Astley Clarke, French Connection, Warehouse and more…
The event kicked off with Conlumino’s Industry Update, by Neil Saunders, entitled ‘The Shopper Strikes Back’, providing predictive trend data on how the economy is set to change over the next 6 months and up to 2017.
Kate Hodgson from Twitter talking about conversational patterns on Twitter at Sheerluxe conference. Our main take away: 80% of Twitter users access it via mobile and fashion is the largest interest sector with 36.4m users talking about fashion.
Nicola Huet from Sweaty Betty, pictured above giving insights into their mobile journey. Our main take away: Mobile is a journey for retailers, one should start with getting the basics right.
Hot topics covered
- The opportunity of native mobile shopping apps
- What ecommerce Looks Like Today
- Key Enhancements to Improve Conversion
- How to Use Twitter – Paid and Organic
- Marketing Own Brand versus Designer Brand
- Acquiring & Retaining Profitable Customers
- The Dream of Mobile
- Future Proofing Your Website
- Performance Marketing in 2014 and much more!
Click here for full agenda