Deloitte (the leading tax, consulting,
Selected key findings from the report:
- 1/3 of consumers had used two or more distinct channels during a recent purchase
- Lucrative segments of the market such as frequent shoppers and those planning high-value purchases were more likely to have used different channels during a recent purchase
- UK retailers found that over 95% of non-store sales are incremental to their store sales
- 65% of shoppers use multiple channels when making orders over £100
These recent findings indicate that retailers are adopting new strategies, to accommodate to increasingly evolving changes in consumer behaviour, from instore technology to click & collect, and acknowledge that embracing omnichannel retailing and creating a broad presence across channels – through web searches, third-party sites and advertising – are found to increase both store and non-store sales, creating ripple effect on every cog of the ecommerce wheel.
Download The Omnichannel Opportunity published February 2014-Unlocking the power of the connected consumer (PDF) here: