With the introduction of the mobile app install advert, Facebook has become one of the leading traffic sources for mobile app marketers. With this in mind our Marketing & Community Manager Natalie Wardle, explains how to successfully market apps on Facebook to The Integrated Retailer in her recent guest post…

The main related areas covered in the article include:

  • How Facebook compares with other popular app marketing channels
  • How to structure and manage campaigns to get the maximum value out of Facebook mobile app ads
  • Tracking your Facebook app performance

By deploying these tested strategies and tactics, brands can achieve high-performance results with their mobile app marketing campaigns that not only drive business objectives, but also acquire large volumes of loyal users.

App ad 1 version 2


(Screenshot of People Tree’s Facebook demo app)

Check out the neat cheat list now!